M&A Day 1 Communications

Day 1

Objectives

1. Close the Deal
2. Make a Good First Impression
3. Communicate with Key Stakeholders
4. Begin to Align the Organization

Scope

•  Corporate – Ensure consistent message and coordinated outreach to key stakeholders
•  Cultural/Engagement – Positive, informative and engaging introduction
•  Functional – Provide employees with information needed to function on Day 1
•  Branding/Signage – Consistent signage & branding (TBD)

Welcome Week

Objectives

1. Make a Good First Impression
2. Maximize Touch Points
3. Begin to Align the Organization

Scope

•  Welcome Teams: Leader & HR
•  Authentic interaction – minimal “pomp”
•  Connect with employees formally, informally
•  Keep it Simple

Day 1 Messaging

Is this messaging …

• ­Understandable – does it make sense?
• ­Believable – can you envision yourself delivering it convincingly?
• ­Compelling – does it inspire you to be part of the team?
• What will resonate most with employees?
• What will resonate most with customers?
• What doesn’t resonate with employees? Customers?
• What’s missing?
• What are other content considerations we can explore...

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