Day 1 Communication Objectives
External
- Leverage Close to generate news and influence positive perceptions of NewCo
- Position new entity as combining the strengths of both companies to create a world-class leadership team
- Solidify positioning of NewCo and senior management as global financial industry leaders
- Promote customer benefits
- Educate relevant constituents on timing and progress of integration
- Minimize potential negative publicity regarding job impacts
- Promote the long-term growth story and drivers of shareholder value
Internal
- Mark the completion of the transaction as an opportunity to honor the past and recognize the contributions of the employees of both organizations
- Promote the strengths and benefits of the new company, its brand and growth strategy to promote employee attachment to NewCo
- Manage uncertainty by communicating decisions regarding job status and other changes as quickly as possible; demonstrate respect for those impacted
- Influence forward focus to maximize productivity quickly and shift focus from deal to integration
- Provide clarity wherever possible
Employee Communications
On Day 1, employees will know:
- Who they report to
- Their title
- That we expect to have final job status announcements Day 1 + X
- That we don’t expect to move anyone in the next 30 days
- What processes, programs, and benefits change for them
- What stays the same ...
Employee Impact Overview
What will NOT Change
- Job status
- Job location
- Compensation
- Benefits
- Business Cards
- Building Access
- Work week for time tracking
What will Change ...
Slide titles:
Day 1 Communications Objectives
Investor Communications Timeline
Customer Communications Timeline
Strategic Partner Communications Timeline
Member Communications Timeline
Media Relations Timeline
Employee Communications Timeline
Employee Communications Timeline
Day 1 Playbook
Employee Impact Overview – Day 1
Day 1 Readiness
Day 1 Team Charter & Scope
Day 1 Strategy
Day 1 Deliverable