Day 1 Communication Objectives

External

  • Leverage Close to generate news and influence positive perceptions of NewCo
  • Position new entity as combining the strengths of both companies to create a world-class leadership team
  • Solidify positioning of NewCo and senior management as global financial industry leaders 
  • Promote customer benefits
  • Educate relevant constituents on timing and progress of integration
  • Minimize potential negative publicity regarding job impacts
  • Promote the long-term growth story and drivers of shareholder value

Internal

  • Mark the completion of the transaction as an opportunity to honor the past and recognize the contributions of the employees of both organizations
  • Promote the strengths and benefits of the new company, its brand and growth strategy to promote employee attachment to NewCo
  • Manage uncertainty by communicating decisions regarding job status and other changes as quickly as possible; demonstrate respect for those impacted
  • Influence forward focus to maximize productivity quickly and shift focus from deal to integration
  • Provide clarity wherever possible

Employee Communications

On Day 1, employees will know:

  • Who they report to
  • Their title
  • That we expect to have final job status announcements Day 1 + X
  • That we don’t expect to move anyone in the next 30 days
  • What processes, programs, and benefits change for them
  • What stays the same ...

Employee Impact Overview

What will NOT Change

  • Job status
  • Job location
  • Compensation
  • Benefits
  • Business Cards
  • Building Access
  • Work week for time tracking

What will Change ...


Slide titles:


Day 1 Communications Objectives
Day 1 Communications Objectives
Investor Communications Timeline
Investor Communications Timeline
Customer Communications Timeline
Customer Communications Timeline
Strategic Partner Communications Timeline
Strategic Partner Communications Timeline
Member Communications Timeline
Member Communications Timeline
Media Relations Timeline
Media Relations Timeline
Employee Communications Timeline
Employee Communications Timeline
Employee Communications Timeline
Employee Communications Timeline
Day 1 Playbook
Day 1 Playbook
Employee Impact Overview – Day 1
Employee Impact Overview – Day 1
Day 1 Readiness
Day 1 Readiness
Day 1 Team Charter & Scope
Day 1 Team Charter & Scope
Day 1 Strategy
Day 1 Strategy
Day 1 Deliverable
Day 1 Deliverable