Day 1 Communication Objectives
External
- Leverage Close to generate news and influence positive perceptions of NewCo
- Position new entity as combining the strengths of both companies to create a world-class leadership team
- Solidify positioning of NewCo and senior management as global financial industry leaders
- Promote customer benefits
- Educate relevant constituents on timing and progress of integration
- Minimize potential negative publicity regarding job impacts
- Promote the long-term growth story and drivers of shareholder value
Internal
- Mark the completion of the transaction as an opportunity to honor the past and recognize the contributions of the employees of both organizations
- Promote the strengths and benefits of the new company, its brand and growth strategy to promote employee attachment to NewCo
- Manage uncertainty by communicating decisions regarding job status and other changes as quickly as possible; demonstrate respect for those impacted
- Influence forward focus to maximize productivity quickly and shift focus from deal to integration
- Provide clarity wherever possible
Employee Communications
On Day 1, employees will know:
- Who they report to
- Their title
- That we expect to have final job status announcements Day 1 + X
- That we don’t expect to move anyone in the next 30 days
- What processes, programs, and benefits change for them
- What stays the same ...
Employee Impact Overview
What will NOT Change
- Job status
- Job location
- Compensation
- Benefits
- Business Cards
- Building Access
- Work week for time tracking
What will Change ...
Slide titles:
![Day 1 Communications Objectives](/sites/default/files/styles/ppt_slide_thumbnails/public/Day-1-Communications-Objectives-1-min.png?itok=tqLCcogO)
Day 1 Communications Objectives
![Investor Communications Timeline](/sites/default/files/styles/ppt_slide_thumbnails/public/Investor-Communications-Timeline-1-min.png?itok=UfrLCkYm)
Investor Communications Timeline
![Customer Communications Timeline](/sites/default/files/styles/ppt_slide_thumbnails/public/Customer-Communications-Timeline-1-min.png?itok=GGqeH_Rs)
Customer Communications Timeline
![Strategic Partner Communications Timeline](/sites/default/files/styles/ppt_slide_thumbnails/public/Strategic-Partner-Communications-Timeline-1-min.png?itok=qJcQuubV)
Strategic Partner Communications Timeline
![Member Communications Timeline](/sites/default/files/styles/ppt_slide_thumbnails/public/Member-Communications-Timeline-1-min.png?itok=Jhf3w5HW)
Member Communications Timeline
![Media Relations Timeline](/sites/default/files/styles/ppt_slide_thumbnails/public/Media-Relations-Timeline-1-min.png?itok=jjXWe0P9)
Media Relations Timeline
![Employee Communications Timeline](/sites/default/files/styles/ppt_slide_thumbnails/public/Employee-Communications-Timeline-1-min.png?itok=rqhKds_a)
Employee Communications Timeline
![Employee Communications Timeline](/sites/default/files/styles/ppt_slide_thumbnails/public/Employee-Communications-Timeline-1-min_0.png?itok=tnhQFyg2)
Employee Communications Timeline
![Day 1 Playbook](/sites/default/files/styles/ppt_slide_thumbnails/public/Day-1-Playbook-1-min.png?itok=-az1DdLb)
Day 1 Playbook
![Employee Impact Overview – Day 1](/sites/default/files/styles/ppt_slide_thumbnails/public/Employee-Impact-Overview-Day-1-1-min.png?itok=RPISmL80)
Employee Impact Overview – Day 1
![Day 1 Readiness](/sites/default/files/styles/ppt_slide_thumbnails/public/Day-1-Readiness-1-min.png?itok=xLRq9EwE)
Day 1 Readiness
![Day 1 Team Charter & Scope](/sites/default/files/styles/ppt_slide_thumbnails/public/Day-1-Team-Charter-%26-Scope-1-min.png?itok=Aq-FeNH1)
Day 1 Team Charter & Scope
![Day 1 Strategy](/sites/default/files/styles/ppt_slide_thumbnails/public/Day-1-Strategy-1-min.png?itok=DtUXcluh)
Day 1 Strategy
![Day 1 Deliverable](/sites/default/files/styles/ppt_slide_thumbnails/public/Day-1-Deliverable-1-min.png?itok=Z4ijr9yH)
Day 1 Deliverable