Who Should You Try to Win Over in a Merger?

"Some 20 percent of the people in the acquired company are “merger-friendly.”  They’re clear advocates who willingly embrace the combination. Another 50 percent of the folks sit on the fence.  They assume a so-called neutral position. The remaining 30 percent are the resisters.  They’re antagonistic toward combination. Don't try to win over the resistors.  Spend your time and energy on the change advocates and fence sitters...